Archive for January 10th, 2009

Almost every business blog I read has a post about the recession, despite the fact it is already a year old. So while I titled this article “Sales…..Recession”, these are really tips designed to keep you from experiencing a personal recession. I believe with proper planning you can avoid a recession in your business and thrive in tough times if you incorporate and automate these tips. So here we go

1. Design an automated strategy for asking for referrals. Now this is a system that needs to be automatic, most business owners don’t ask for referrals and don’t follow up on them when they get them because they don’t have a system. I’ve designed an automated system to ask customers for referrals when we complete a project. Basically, I use a survey to ask about our service and then I ASK for the multiple referrals. The referrals are automatically emailed to me and assigned to my to-do list. I do a bit more but thats the start, the key is an automated system.
2. Keep the funnel full of leads. This strategy allows you to run your business like a water faucet. When you need more money, you turn up the lead faucet and when you are at capacity you turn the faucet off. I have a ton of ways to keep the funnel full including newsletters, sales letters, postcards (notice they aren’t all internet based) and more and I use everyone. Again, the system needs to be automated, so it works without you having to think about it.

Thats a start, check back soon and I’ll post more. If you implement just these tips, your business will survive.

Dedicated to your success

This post is about value and how to build value in your business that can be transfered. What do I mean by transfered, basically I mean value that can be easily valued and sold. Thats right this post it about what you need to think about when you start your business that will make it attractive to sell at some point in the future.

You may ask, “Why should I think about selling my business when I start it?” Thats a great question and the answer is simple, becaus eyour life will change. You may decide after building a business for years that you no longer enjoy the process (this happened to me), your health may decline, you may want a change, life changes and when your life changes your goals change as well. Being able to sell (or transfer) your business is a valuable option.

How do you build transferable value or value that demonstrates your business value. You think about it from the beginning. Transferable value (saleable value) is built and tracked consciously and if you start the process at the beginning then every step builds evidence of transferable value.

and I will reveal on January 29, 2008 at 8pm. the exact steps that would have helped my friend add a successful leg to his business. This Teleseminar will reveal the secrets that I’ve discovered to practically guarantee business success so register today for the Start-A-Business-Backwards Teleseminar Click here to register for the call and How to Build A Business You Can Sell.

Dedicated to your success

Black Genius Network – Coming up on Monday… Black Genius Network with David Bullock http://aweber.com/b/100jp

Retweeting @davidbullock: : Economic Stimulus Package Small Business : Change Your Investment Strategy – Invest in your brand and ideas.