To describe what Start A Business Backwards means I must first talk about words. You see, for me words have meanings and in order to understand the words you have to understand the meanings clearly. I also believe that words are things (they create things for sure) and that the more specific you are with your words the closer you get to your goal. So first lets get some definitions.

What is a business? The word business derives from the word “bisy-ness” Middle English (14th century) and the word means “a usually commercial or mercantile activity engaged in as a means of livelihood”. So a business is an entity that create profits. In order for a business to be a business it needs customers or clients, so lets define both of those words. The word customer means “one that purchases a commodity or service” and word client means “one that is under the protection of another”.

These definitions are important to our next post where will define the goal of a business and how a business with customers differs from a business with clients.