What is your most important business asset? When I asked that question many business owners they give me a long list of stuff they own a like inventory, furniture, Â buildings and more.

If they don’t think of hard assets they  think of soft assets like the most important asset in my business is my employees, or the most important asset in my business is the service I provide. While all of those items are assets they’re not the most important asset in your business.

This is a fundamental Start A Business Backwards strategy and lesson, the most important asset in any business is a list of customers that have bought your products or services.  the list of people that bought from you is your most important asset.

Thin about it, these people thought enough about your product or service to pay you. You built their trust and confidence in your business to the point where they paid you for your product. They are your lifeblood. So my question is how do you treat them. Are you a quickly or are you dating.