Entrepreneurship

Some advice about networking and elevator pitches

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I guess the question is why not. Most large company’s start backwards, they know their customers, know what they want, tested the message and basically done ther best to remove risk. If you’ve done the same, congratulations you’ve started backwards if not then it is time

ATTENTION: Entrepreneurs, Business Owners, & All Those Who Want To Be!

Attend A Never to be Repeated FREE Teleseminar TONIGHT September 15, 2009 at 8 PM Eastern Time With”From Scratch” Business Building Expert

Dwight Miller

Discover the Never Before Revealed Secrets of Launching Your Own Predictable, Profitable Business Overnight and Reduce or Remove Risk

(Strictly limited to the first 25 registrants)

What would you do if you owned a coffee shop and Starbucks moved down the street. How do You survive? How do you keep customers. In this video, I talk about the importance of creating a USP and how to survive if the (proverbial) Starbucks moves next door.

ATTENTION: Entrepreneurs, Business Owners, & All Those Who Want To Be!
Attend A Never to be Repeated FREE Teleseminar September 15, 2009 at 8 PM Eastern Time With”From Scratch” Business Building Expert
Dwight Miller
Discover the Never Before Revealed Secrets of Launching Your Own Predictable, Profitable Business Overnight and Reduce or Remove Risk

(Strictly limited to the first 25 registrants)

Today more than ever people like you are thinking about starting a business. Record layoffs, have forced very talented people to lose their only source of incomeand in many ways the loss of a job leaves them emotionally devastated. If you’ve been laid off all of the sudden not only have you lost your income but if you’ve worked for a number of years in your profession you may have lost your self worth. You may have taken the layoff personally.

Well if that is the case, remember a few things. You have skills, talents, interests and hobbies that may be easily converted into a business that can either tide you over until you find a new job or perhaps prevent you from ever having to find another job.

So,the question is how to you leverage your talents, skills and interests and create a business that can bring in some money and more importantly how do you minimize the startup risk. How do you know your business idea will work, resonate in the market and find customers that are willing to PAY for your new business. The answer is to Start a Business Backwards, with the end (of the startup in mind), the end being customers that are paying for your service. or products. Thats what starting backwards means. It means you find your market and customers first and (in some cases) get them to pay before you launch.

Next post. How to Start a Business Backwards

Dedicated to your success

Dwight

In the next couple of weeks, I will be talking about starting backwards, how to find customers, how to test to success and more. Register for this very limited FREE seminar today Start A Business Backwards

I recently talked to Bill Parlaman of Radical marketing Solutions about starting a business, tracking your numbers and how to build a successful business. Checkout the interview at http://www.radicalmarketingsolutions.com/bill-parlaman-and-radical-marketing-solutions-interviews-dwight-miller-super-guy-and-super-entrepreneur/

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In todays world ALL of your customers are mystery shoppers. Here’s what I mean. I recently went to a new steak restaurant in my neightborhood. To set the stage, where I lve is not known for fine dining. Up until recently,great restaurants where typically family owned affairs but recently we’ve seen an influx of larger restaurants and some chains.

On Sunday, I decided to try a new restaurant named Flemings Steak House. I sat at the bar ( I was alone) and  ordered a shrimp appetizer, a filet and a salad as well as a single malt and a lager. As I was waiting  I was using my Iphone to write a review on http://www.Yelp.com and once the appetizer arrived I was well into the review.

The appetizer tasted good but it was slightly cold and kind of gooey but I ate it (it was spicy and I like spicy food) anyway. When I finished the bartender Jason, asked how I liked the dish and I mentioned that it was cold. I was getting ready to write my review when the restaurant manager came over and asked me how I liked the dish. Again I hemmed and hawed but told him the dish was cold. He immediately took the dish of the bill and offered a sincere apology. They went above and beyond normal service to ensure I was happy and turned a OK review into a great review (see my Yelp.com review of Flemings SteakHouse).

The point is in today’s world all of your customers MAY be mystery shoppers. They all can (and more often will) review your business online and expose your warts to the world. If you’ve got shitty products, the world could know, if you have great service the world will know. The question for you is “CAN YOU CONTROL THE PROCESS”. The answer is a resounding MAYBE, but doing something is better than doing nothing.

Discover what to do NOW, Discover HOW you can influence your customer reviews.

Black Genius Network – Coming up on Monday… Black Genius Network with David Bullock http://aweber.com/b/100jp

Retweeting @davidbullock: : Economic Stimulus Package Small Business : Change Your Investment Strategy – Invest in your brand and ideas.

Many people wonder what I mean when I say you are not your business. What I mean is that is that if you created a business either an LLC or corporation that business is a legally separate entity, meaning that in the eyes of the law that business has its own set of rights and privileges.

That’s only part of what I mean when I say you are not your business. I also mean that it’s important that you understand the purpose of your business. Your business the goal of your business should be to create income and wealth for you and your family. That should be the primary goal. So what I say you are not your business what I mean is your business should be able to ride you both wealth and income with out your every day in and day out involvement. If you have to work in your business every day you don’t own a business you own a job.

This is an important idea. Many business owners spend the bulk of their time working in their business they are their business in other words their business could not function without them being they are physically or emotionally everyday.

When I think of business I think of a business that can create income without me being there every day and in fact my ideal business creates income and wealth without me being there many days. So that’s what I mean when I say you’re not your business a true business can operate without owners, for example Microsoft works without Bill Gates team air every day, there are people that work at Microsoft they have a set of business goals to obtain and they go about obtaining those goals with a Bill Gates is there not.

So, the goal in your business is to remove yourself from the business from the very start.Create systems that help you monitor, and run your business, hire people with specific responsibilities, measure the results and focus on the important part of being a business owner and that is marketing and strategic growth.

Dedicated to your success