No Business is Immune to Bad Launch Decisions. My friend owns a very successful 20 years old design studio. The business has been very successful and my friend has done very well. A few months ago my friend decided to launch a new service and this is a classic case study of how not to launch a new product or service.

My friend had been reading about how technology was helping business find new customers and grow business and how the Internet was providing tremendous growth, my friend decide he wanted in on the action. My friend has always regretted not getting in on the first Internet boom (he forgot about the bust) so when he read about Web 2.0 and how the Internet was booming again so he decided to launch a new division to his existing business based solely on what he read in the news.

My friend launched his new service without doing any of the important work that could have made his new service an instant hit. Instead after more than 6 months the new service is STILL STRUGGLING to find its place in the market and he is still trying to find his place in the market. DO YOUR HOMEWORK