Almost every business blog I read has a post about the recession, despite the fact it is already a year old. So while I titled this article “Sales…..Recession”, these are really tips designed to keep you from experiencing a personal recession. I believe with proper planning you can avoid a recession in your business and thrive in tough times if you incorporate and automate these tips. So here we go

1. Design an automated strategy for asking for referrals. Now this is a system that needs to be automatic, most business owners don’t ask for referrals and don’t follow up on them when they get them because they don’t have a system. I’ve designed an automated system to ask customers for referrals when we complete a project. Basically, I use a survey to ask about our service and then I ASK for the multiple referrals. The referrals are automatically emailed to me and assigned to my to-do list. I do a bit more but thats the start, the key is an automated system.
2. Keep the funnel full of leads. This strategy allows you to run your business like a water faucet. When you need more money, you turn up the lead faucet and when you are at capacity you turn the faucet off. I have a ton of ways to keep the funnel full including newsletters, sales letters, postcards (notice they aren’t all internet based) and more and I use everyone. Again, the system needs to be automated, so it works without you having to think about it.

Thats a start, check back soon and I’ll post more. If you implement just these tips, your business will survive.

Dedicated to your success