I guess the question is why not. Most large company’s start backwards, they know their customers, know what they want, tested the message and basically done ther best to remove risk. If you’ve done the same, congratulations you’ve started backwards if not then it is time

ATTENTION: Entrepreneurs, Business Owners, & All Those Who Want To Be!

Attend A Never to be Repeated FREE Teleseminar TONIGHT September 15, 2009 at 8 PM Eastern Time With”From Scratch” Business Building Expert

Dwight Miller

Discover the Never Before Revealed Secrets of Launching Your Own Predictable, Profitable Business Overnight and Reduce or Remove Risk

(Strictly limited to the first 25 registrants)

What would you do if you owned a coffee shop and Starbucks moved down the street. How do You survive? How do you keep customers. In this video, I talk about the importance of creating a USP and how to survive if the (proverbial) Starbucks moves next door.

ATTENTION: Entrepreneurs, Business Owners, & All Those Who Want To Be!
Attend A Never to be Repeated FREE Teleseminar September 15, 2009 at 8 PM Eastern Time With”From Scratch” Business Building Expert
Dwight Miller
Discover the Never Before Revealed Secrets of Launching Your Own Predictable, Profitable Business Overnight and Reduce or Remove Risk

(Strictly limited to the first 25 registrants)

This is another tip from my speech at the Wilmington Investors Network, last Wednesday once again thanks to Lou Anzalone & Jim Davies for inviting me. In this tip I talk about finding the business in your business. Now the important thing to remember is you have to have your business doing ok now but this is a growth strategy. Every business has a business that can be created in it, doesn’t matter what type. If you own a store selling baby clothes, you can add furniture (if your smart you will JV with a baby furniture store). Every business has a listed of customers that trust it and those customers can be leveraged. So here is my tip 3 Find the business in your business

In todays world nobody trusts anything, right now banks don’t trust other banks and they damned sure don’t trust you.Democrats don’t trust Conservatives, Muslims don’t trust the US, basically distrust is running rampant in the world today making the peace process difficult and economic developement impossible.

There is little reason for your customers to’t trust you and frankly many business owners  haven’t done a great job of creating any reason for them to trust. After all, many of us treat customers like transactions, we take their money and let them leave with barely a thank you. No wonder they don’t trust us. (it’s like a one night stand, wham bam, ok I went to far)

In this post, I’m revealing some of the things I will be doing in my business to build “a reason to believe“. Now I’m under no illusions, I know it is going to take some work to create the “reason to believe” but in this tough times I need an edge and building trust is an additional edge. Here is what I plan to do.

1. Get testimonials and tell the whole story. This is an easy one to understand but more difficult to execute, I am going to literally ask every client to tell me honestly what they think about my services and as afraid as I am, I’m going to post the good, bad and ugly and here is why. We don’t do everything perfectly, so showing only the good doesn’t tell the whole story. I want my prospect to know the  the whole story,  good and bad and I hope that helps build “a reason to trust“. I am also going to fix the bad and see if I can get the same customer tl tell that story as well. You should too.
2. Guarantee – scares business owners. One of my clients is afraid to guarantee their services and thats a mistake. It’s a tough economy and my clients want to know that I stand behind what I do, so I am going to be working on an results based ironclad guarantee, no results no pay.
3. Show the Data and Demonstrate the Service. I’ve got the great numbers, I can prove my results, so I’m gonna show them. I;m going to demonstrate that I know what I’m doing and provide proff of the results.

Thats my start at showing proof and building trust. In my real estate business, we show proof of great rehabs on Youtube (as far as I know nobody does this) in my marketing consulting business we show results of conversions (actual leads generated) not click thru. Thats how I hope to create a “reason to believe“. What are you going to do in your business.