What would you do if you owned a coffee shop and Starbucks moved down the street. How do You survive? How do you keep customers. In this video, I talk about the importance of creating a USP and how to survive if the (proverbial) Starbucks moves next door.

ATTENTION: Entrepreneurs, Business Owners, & All Those Who Want To Be!
Attend A Never to be Repeated FREE Teleseminar September 15, 2009 at 8 PM Eastern Time With”From Scratch” Business Building Expert
Dwight Miller
Discover the Never Before Revealed Secrets of Launching Your Own Predictable, Profitable Business Overnight and Reduce or Remove Risk

(Strictly limited to the first 25 registrants)

Many people wonder what I mean when I say you are not your business. What I mean is that is that if you created a business either an LLC or corporation that business is a legally separate entity, meaning that in the eyes of the law that business has its own set of rights and privileges.

That’s only part of what I mean when I say you are not your business. I also mean that it’s important that you understand the purpose of your business. Your business the goal of your business should be to create income and wealth for you and your family. That should be the primary goal. So what I say you are not your business what I mean is your business should be able to ride you both wealth and income with out your every day in and day out involvement. If you have to work in your business every day you don’t own a business you own a job.

This is an important idea. Many business owners spend the bulk of their time working in their business they are their business in other words their business could not function without them being they are physically or emotionally everyday.

When I think of business I think of a business that can create income without me being there every day and in fact my ideal business creates income and wealth without me being there many days. So that’s what I mean when I say you’re not your business a true business can operate without owners, for example Microsoft works without Bill Gates team air every day, there are people that work at Microsoft they have a set of business goals to obtain and they go about obtaining those goals with a Bill Gates is there not.

So, the goal in your business is to remove yourself from the business from the very start.Create systems that help you monitor, and run your business, hire people with specific responsibilities, measure the results and focus on the important part of being a business owner and that is marketing and strategic growth.

Dedicated to your success 

These are tough times, on CNBC this morning they annouced that Citigroup was going to layoff 50,000 workers world wide. CitiGroup plans to reduce their world wide workforce from 350,000 to 300,000 in the next few months. Many other businesses have laid off workers, it seems no sector of the economy is immune from job losses including auto sales, tech, and many more.

After losing a job, many people are going to look to starting a business. They will start to think about taking hard earned money to invest in starting a business and that may not be a bad idea. 

But starting a business requires planning and that the Start A Business Backwards Strategies are designed to reduce risk.  I suggest you spend more time planning upfront then spending hard earned dollars. Over the next few posts, I’m going to write about a strategy any potential or current business owner can use to reduce risks and ensure success. 

Each post will you a Start A Business Backwards strategy to create a USP, create a list, test to see if the market exists, perhaps pre-sell products or services each post designed to reduce risk and increase success. 

Checkout the posts over the next few days, Start Your Business Backwards and ensure business success